Today, it's not only the message that matters, but how and where you reach your audience. It's about connecting. Interactivity. Going to your audience rather than asking them to come to you.
It's about understanding the candidate. Knowing what makes the seasoned professional click 'Apply Now'. Reaching a new generation who have grown up with the Internet - who blog and Twitter and Facebook all while texting.
It's about developing digital innovations. Social strategies. Mobile applications. Putting your message, literally, in the palm of their hands. Connecting with candidates on their terms.
It's about creating and managing your brand. Making it social, digital. It's about understanding the candidates' mindset. Is this opportunity relevant? What's in it for me? It's about building engaging tools that capture top talent.
It's about targeting your message. Using every tool at your disposal to get results. Measuring its effectiveness. Tracking. Optimising. It's about deploying technologies and messaging that work.