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QinetiQ
Brief: Our task has been to make QinetiQ synonymous with outstanding scientific and engineering opportunities and meet a tough target of attracting over 100 graduates a year.
Solution: We’ve raised awareness of the organisation and the solutions they deliver so brilliantly through a succession of multi award-winning campaigns featuring everything from an interactive kiosk and online games to innovative brochures and wall planners. We’ve kept all-encompassing campus marketing on track and delivered under budget, while great feedback year after year shows the campaigns have been a big hit with graduates. QinetiQ is now listed in the Times Top 100 list of graduate employers and consistently fills its graduate vacancies.
www.graduates.qinetiq.com
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NATS
Brief: Attracting 250 prospective Trainee Air Traffic Controllers to fill four courses run over 12 months was just the start of our brief. We were given full responsibility for managing and allocating the whole campaign budget – plus a target of achieving a 10% higher conversion rate from application to offer.
Solution: After holding focus groups, we developed a brand new campaign that included a website specifically for Trainee Air Traffic Controllers and a full media strategy. Since the campaign was launched in April 2009, we have tracked and managed response in real time, giving us clear visibility of what media works. The website has had increased interest from a wider target audience and general enquiries and ‘no shows’ at assessment centres have dropped.
www.atcocareers.co.uk
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Royal Opera House
Brief: Our challenge was to change perceptions that the ROH was elitist and promote its unique brand values to a diverse audience.
Solution: The campaign harnessed a wide range of communication channels including press, viral video sites, banner stands, business cards and outdoor poster sites across London and surrounding areas. Each channel directed people to a specific microsite which attracted over 700 candidates from a diversity of audiences, with interest from under 30s and members of ethnic minority groups increasing noticeably. The campaign is the start of an exciting journey for ROH to change their workforce profile.
www.royaloperahousejobs.com
What do you want from a recruitment communications agency?
Great people you'll love to work with? aia has them in droves.
A long-term partnership? Our client relationships last twice the industry average.
Access to a global network? We're the world's largest independent recruitment communications agency with offices in 24 countries.
Tangible results and return on investment? We have innovative ROI and measurement tools that set the benchmark for our industry.
All the digital know-how to land gently on the other side of tomorrow? We’ve delivered every kind of candidate attraction and retention strategy, from banners in Budapest to SEO in San Francisco.
Employer branding? We work hand in glove with the people who invented the term - delivering the industry’s only end-to- end employer branding service, encompassing organisational change and communications.
Frighteningly impressive creativity? We've won over twice as many RAD and CIPD awards as our nearest competitor in the last five years and literally hundreds globally.
Want to know more? This website will tell you.