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Combining search engine marketing (SEM) and search engine optimisation (SEO), we’ll create a search engine strategy that gives you first-page search listings that generate response and build your employer brand. And it’s a strategy that involves more than a nod towards Google AdWords.
Search engine marketing is perfect for advertising your opportunities online. Search engines are the first place active job seekers go to find opportunities and search engine content networks (such as Google ads appearing on Channel 4's website) are a great way to reach passive job seekers.
The pay-per-click model that underpins Search Engine Marketing means you only pay for response, not display. And pay-per-click isn't limited to traditional search engines like Google and Yahoo. It applies to a host of other major online brands like Facebook, LinkedIn, Indeed and Simply Hired.
The key to a successful search engine marketing strategy for recruitment is expertise from set-up to ongoing management. It's a science in itself. So aia has a dedicated, Google Accredited search engine marketing team that has strong relationships with the major search engine vendors.
Search Engine Optimisation makes search engines rank your web pages high up on the results page, organically, when someone uses a relevant search term.
Optimising your website's structure and content for maximum search engine visibility is an intricate challenge with technical and creative elements. From the way a site is written to the way the content is structured, a number of factors affect your organic ranking. If some of these factors can't be improved - for instance, when jobs are delivered from an Application Tracking System (ATS) - we have a number of unique solutions such as SEOSite. This takes jobs from multiple ATS feeds and presents them in a single branded website highly optimised for search engine visibility.