Mix business and pleasure.

Social media is not a fad. It’s one of the fundamental ways people communicate. So we recommend that any attraction, retention and engagement strategy includes some element of social media.

The range of options in the social media landscape is vast, and developing an effective social media strategy requires a full understanding of the broad spectrum of channels available. This is particularly important when considering how to implement a global social media strategy, as the popular networks differ greatly around the globe.

aia has exquisite social media credentials and a wealth of software products to help you get the most out of social media and measure the effectiveness of social media usage. For example, our Work With Me™ Facebook application allows implementation of your Employee Referral Programme through existing Facebook groups, making referrals easy for your people.