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You already have an employer brand. It's what people say about you as an employer when you're not around. And it's affected by every piece of communication you're involved in, from the ads you run and news stories about you, to how you answer the phone and the way you talk to each other.
If you manage, present and articulate your Employer Value Proposition successfully, it can have a huge effect on recruitment, retention, engagement and overall business performance. Because saying what you stand for and living up to it can make you a better, more focused employer of sharper, more fulfilled people.
Fortunately, we wrote the book on employer branding. Or at least our sister company People in Business (PiB) did. And a new one about employer brand communication during mergers and acquisitions. So we offer the fullest range of employer brand management services, from research and brand development to brand guidelines and toolkits, project management and internal communication. All of which add up to a well-managed, living, breathing employer brand, not just on paper but as a vital part of your organisation's day-to-day success story.