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As more and more of the employer brand mix moves online, people are placing more and more value on physically engaging with real people and getting a feel for your brand.
Recruitment events are not just a nice-to-have part of the overall marketing strategy. In crowded markets, like graduate recruitment, where a number of organisations that the candidate knows little about are all offering a similar kind of opportunity, meeting people who make you feel comfortable, intrigued or excited is usually the clincher. So on-campus events or experiential marketing can make a major difference to brand recognition, hiring and retention. We can help book careers fairs and events, through to identifying the perfect location on campus to reach your core audience with a 'big on campus idea', we'll deal with the universities, manage risk assessments and all health and safety procedures, and we'll come up with an amazing idea to fully engage with students that delivers a lasting impression - see our Thales Helicopter, FSA ball pool or QinetiQ inflatable igloo/cube. All sourced and branded by aia. Experential marketing helps reach not just final year students but students at all stages of university life - which is great way to build your brand on campus and begin the process of creating a talent pipeline.
Whether you need support developing a graduate website or a complete marketing exercise including print materials, advertising, exhibition stands and on-campus marketing, we have the project management and strategic expertise to deliver.
We are the digital specialists in the recruitment communications market, offering a stunning array of digital services and first-to-market products. We can deliver complete interactive strategies, design, build and host your website through to delivering award-winning digital marketing across a whole host of channels.
With our expanding network, we have access to some of the industry’s most coveted digital products from Search Engine Registration tools to Online Job Mining, SEOsite and our Metrics Gateway - a detailed tracking tool that analyses media performance against attraction costs.
As more and more of the recruitment marketing mix moves online, research shows that candidates put even greater store in the opportunities they get to touch your brand and meet your people first hand. Creating environments and experiences rather than just holding or attending an event can win hearts and minds in a unique way, play a key role in challenging perceptions or promote community engagement.
From Burning Ears, our online graduate reputation research product, to the lowdown on a hard-to-recruit graduate sector, to focus group concept testing, research underpins all our work and gives you a competitive edge.
To support our digital products and on-campus activity, we write, design and print a whole host of print collateral from 100% recyclable brochures to 25ft exhibition stands.
Reaching the people you need and building your global graduate employer brand in the most effective ways at the best price.
Translating your graduate brand market by market, country by country. Celebrating cultural differences and developing the persuasive, immersive, disruptive content that helps you stand out from the crowd in every location.
Through our bespoke Application Tracking System Join we can provide a stand alone, easy-to-use ATS system that provides real-time statistical information.
From managing third parties, delivering recruitment events, handling response and filtering candidates to designing and delivering assessment centres and on-boarding programmes, we can manage any part of the graduate recruitment process for you.
We meet the demand of busy graduate recruitment teams with tight budgets by providing the metrics that now make recruiting an art and a science. Our ROI services suite includes a range of innovative tools like Mashboard, Job VIPeR and ROI Online that not only track potential candidates from message to application but also to hire.