Employer branding you can touch.

As more and more of the recruitment communications and employer brand mix moves online, people are placing special value on meeting real people and getting a feel for your brand.

Recruitment events are not just a nice-to-have part of the overall marketing strategy. In crowded markets, like graduate recruitment, where a number of organisations that the candidate knows little about are offering a similar kind of opportunity, meeting people who make you feel comfortable, intrigued or excited is usually the clincher.

Experiential marketing is also key when you're trying to reassure, inform and convince people considering a move into an entirely new vocation or lifestyle - becoming a police officer, an air traffic controller or cabin crew, for instance. So events can make a huge difference to both brand recognition and final hires, not to mention retention. And few things work better for community engagement.