Fact: Research underpins everything we do.

Market knowledge, competitor analysis, workforce surveys, focus groups and every type of recruitment research are the solid foundations that make it possible to weave a little magic over your recruitment communications. The more certain you are about who you are, where you stand and what you want to say, the easier it is to express that message in a way that will win over your target audience.

Our research capabilities include:

Market analysis: Where are you most likely to find your target talent? What is their current level of awareness of your organisation? What is the best way to reach and influence these target groups?

Competitor analysis: Who are your main competitors? How are your competitors positioning themselves to attract talent? What's the buzz around your competitors across social media? And how does this compare to your organisation?

Employee research: How do current employees rate your strengths and weaknesses as an employer? How engaged are your current employees? What are the key factors driving employee engagement, advocacy and loyalty? What do your employees believe makes you special as an employer? To answer these questions we use a range of different quantitative and qualitative research techniques from surveys to focus groups and digital media analysis, depending on the individual needs of each client.