- Regular Full-Time
Purpose of Position:
Working within the Media team and reporting to a Performance Media Manager, you will be responsible for the planning, buying, implementation and management of integrated Media campaigns (Search, Social and Programmatic) across our client base.
You will join a team of media experts to deliver the highest quality recruitment marketing campaigns for our global client base and will be expected to present media plans and research internally and potentially to our clients.
Having a passion for media and a curiosity about the roles, industries and geographies we work in, will be key to success in this role.
Duties & Responsibilities:
You will work with your media colleagues, helping us to drive our media and metrics offering and deliver ROI for our clients, as well as the business, in all paid advertising activities.
We offer an integrated media approach, which provides you with the opportunity to gain a wider knowledge across all types of media (traditional and performance including Search, Social and Programmatic), working alongside different media specialists with assigned tasks and responsibilities (depending on your specialism).
- Media and trends
You will maintain a depth of knowledge about the range of media options available, including Search, Social Media and Programmatic. You will keep an eye on innovation, including developments in new technology and mobile solutions.
- Education: internal awareness and advice
As part of the wider client delivery team you will provide key insights and direction around best practice, to ensure the potential of media is realised by colleagues around the business. You will also share knowledge around thought leadership on the trends of media, both internally and externally.
- Media Planning & Buying
You will work with the Media team to deliver media planning and buying for our clients – integrating a variety of media channels where applicable. Working with the Performance Media Manager, you will create cutting-edge, relevant media schedules with rationales that meet (or exceed) the brief, to sometimes challenging deadlines.
You will need to present to internal and external clients in a convincing way, whilst having the ability to identify opportunities for up-selling where possible. You will ensure the media channels WIP is updated weekly, checking and updating the centralised media email accounts for your team as appropriate, and responding to requests promptly. You will provide research support on local and international markets for use with the planning process.
Under the guidance of the Performance Media Manager you may be asked to contribute information to tenders, proposals, pitch and strategy documents and meetings.
- Commercial Awareness
As part of the media planning process, you will negotiate, and media buy with media suppliers to ensure the maximum revenues are achieved. You will have an understanding of the media team’s commercial priorities whilst remaining media-neutral in your recommendations
- Paid Search
You will plan, implement and monitor Paid Search campaigns (e.g. Google, Bing, etc), ensuring all client goals and needs are met, to deadline, whilst managing client budgets and expectations. Through extensive research you will produce keyword lists and create compelling ad copy for campaigns.
- Paid Social
You will plan, implement and monitor Paid Social campaigns (e.g. via Facebook, LinkedIn, Twitter, Snapchat, etc.), ensuring all client goals and needs are met, to deadline, whilst managing client budgets and expectations. Through extensive research you will build target audiences and provide suggestions on creative content and ad copy for campaigns.
- Organisation and Campaign Management
You will ensure that all campaigns are optimised by assessing their performance through timely qualitative and quantitative analysis and taking necessary actions. You will be expected to report on and present campaign performance and developments on agreed timescales.
Skills & Requirements:
- Degree qualified (or equivalent experience)
- Recent, relevant experience working in an agency, in-house team or recruitment market.
- An understanding of cross channel media marketing strategies.
- Experience of planning, optimising and managing media campaigns.
- Highly developed attention to detail.
- Analytical skills with the ability to draw insights to make informed decisions.
- Time management skills in order to prioritise work.
- Strong interpersonal skills with a friendly and professional manner.
- Proficient in MS Office, especially Excel, Word and PowerPoint.
- Excellent command of written and spoken English with accurate use of punctuation and grammar.
- Google certified
- Facebook Blueprint certified
- Bing certified
- Experience using Hootsuite